Tax Relax

Tax Relax Logo

A simple logo for a complex tax return application.

About this project

I was approached to design a logo for Tax Relax, an app that is currently under development but hopes to one day make tax returns easier and remove the stress that comes along with the entire process.

I did not have to research the concept of relaxation as I have experienced it many times and so I decided to personify the service by placing a simple stick-man in various relaxing scenes. I tried a hot tub, a forest and eventually settled upon the hammock as the place for this man to lay back and let his mind be at ease. Although the man himself is quite relaxed the typography I chose maintains a sense of authority and trust with it's round edges and flat edges, tieing the image all together.

Hand-Drawing, Illustrator, SVG