Redesign the user experience as well as the look and feel of over 70 customer facing webpages that comprise Deezer's online ecosystem and sales funnel.
Our goals were:
1. Increase registration
2. Ensure ease of use at every step of the customer journey
3. Create aesthetic cohesion across all entry points
4. Bring it in line with the brand guidelines our team had created
My team worked closely with the in-house research team to perform several tests to identify areas of improvement. These tests included heat map testing, eye-tracking, and speak aloud protocol. We created a benchmark and then used these same tests to validate our new designs.
After over a year of designing, collecting feedback, iteration, testing, benchmarking, validating, the website went live.
The redesign included:
and much more